It’s pretty obvious that we wouldn’t be in business if we didn’t know how to sell countertops. The question is: How many of us know how to maximize the profit we get from each sale? In this episode, Geoffrey Gran of The Countertop Factory talks with us about:
• Why sell upgrades?
• Upgrades are everywhere in your life.
• Eliminate “reverse buyer's remorse”.
• Increased upgrades = Increased profits.
• Self-funded raises for employees.
Listen to this episode if you want to discover ways to significantly increase your profit on every sale.
About the International Surface Fabricators Association (ISFA)
The International Surface Fabricators Association (ISFA) is globally recognized as a premier trade organization serving the architectural surface industry. ISFA exists to help fabricators and other industry professionals increase product quality, improve safety measures, encourage professionalism and elevate profitability by facilitating education, standards and camaraderie. ISFA values innovation, dependability, trust, honesty, ethics and serving others above all else. Learn more at www.ISFAnow.org.
The Problem with Silica: What You Need to Know to Maintain a Safe Shop
The New NEO Consumer
Using Data to Find Opportunity in Your Business
Mindful Materials and Sustainable Products
How to Build a Sales Engine to Drive Business
Marketing Tools That Lead To Growth
Shaping Tomorrow’s Quartz Innovations and Safety Insights
Digital Tools for Templating
Integrating Software in your Business
Tracking Sales
Silica Safety and Industry Standards with NIOSH
Sink Cutouts: Carving Out Hidden Revenue
Slab Yield and Material Optimization
Staying Power: Adhesives for Manufactured Surfaces
Insurance 101 for Fabricators: Protecting Your Assets and Managing Risk
Pro Tips for Shop Process Improvement
Tracking Your Machines’ ROI
A Colorful Conversation with Mark Woodman
Industry Outlook: A Fab’s Perspective
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