We have always focused primarily on customers as the main group for our branding and marketing efforts…well those times are changing. On this episode of the ClarityConnects podcast, Anne Erhard, EVP for Social Impact & Sustainability at Edelman, shares recent research that demonstrates the importance of the belief-driven employee who have become the main stakeholder for a thriving business, and how employees now carry the power to influence their CEOs to a greater level of responsibility to stand up for what’s right.
Resources from this episode:
- Edelman
- Belief-driven Employee
The Interconnectedness of brands, purpose, and people -- Sandy Skees
Shifting for Good in 2021 - Touseef Mirza
The core of branding is belonging -- Patrick Hanlon
Facing the business intricacies of purpose -- Margot Brandenburg
Real creative advertising begins with self-awareness -- Shannon Washington
Brand positioning for the awakened audience of 2020 - Touseef Mirza
Being a strong and tender leader in the age of #BlackLivesMatter -- Monique Nelson
Change begins with empathy -- Maria Ross
The pandemic pause effect - Touseef Mirza
Humanizing technology for genuine growth -- David Ryan Polgar
The heart of inclusive UX and design -- Regine Gilbert
Personal branding from the inside out - Touseef Mirza
3% Conference 2019 Takeaways -- Anaka Kobzev
Google search bar insights -- Janneke van Geuns
Adweek 2019 takeaways -- Brooke Vines
What is a brand? - Touseef Mirza
Welcome! - Touseef Mirza
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