Let’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of PrimalBranding.co and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems.
Resources from this episode:
Enjoy!
The employee is now the customer -- Anne Erhard
The Interconnectedness of brands, purpose, and people -- Sandy Skees
Shifting for Good in 2021 - Touseef Mirza
Facing the business intricacies of purpose -- Margot Brandenburg
Real creative advertising begins with self-awareness -- Shannon Washington
Brand positioning for the awakened audience of 2020 - Touseef Mirza
Being a strong and tender leader in the age of #BlackLivesMatter -- Monique Nelson
Change begins with empathy -- Maria Ross
The pandemic pause effect - Touseef Mirza
Humanizing technology for genuine growth -- David Ryan Polgar
The heart of inclusive UX and design -- Regine Gilbert
Personal branding from the inside out - Touseef Mirza
3% Conference 2019 Takeaways -- Anaka Kobzev
Google search bar insights -- Janneke van Geuns
Adweek 2019 takeaways -- Brooke Vines
What is a brand? - Touseef Mirza
Welcome! - Touseef Mirza
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