As B2B marketers, lead generation is always our top priority. We want to get in front of the right people with high-value information that engages prospects and motivates them to learn more about our brand and services.
We have quite a few effective digital marketing tools at our disposal—SEO, paid search, content marketing, email, programmatic display, and ABM campaigns—to name a few. Plus, the advanced targeting you can do on LinkedIn and Facebook has made social media marketing another really effective tool in the B2B marketer toolbox.
Organic social media, however, is typically used for branding. It’s a way that many B2B companies show off their culture, values, partnerships, people and hiring opportunities. But maybe B2B marketers have been selling organic social short.
How can organic social media improve lead generation for B2B companies? Listen to this episode, featuring guest speaker Brittany Mayti, to find out.
----more----
About Brittany Mayti:
Brittany Mayti is a native of Cleveland, Ohio. She knew she wanted to be an actress from a very young age. However, her mother insisted that she complete her post-secondary education prior to making the big move to "Hollywood".
In the midst of acting classes and workshops, Brittany obtained her MBA with a concentration in Marketing. She’s also learned the business from behind the camera as a Production Assistant, Production Coordinator, Production Manager, and Co-Producer.
Today, Brittany utilizes her educational experience to market herself as a social media influencer and content creator. Although the performer isn’t keen on the term, she believes “branding yourself” is a necessary evil in the entertainment industry. Brittany also owns a consulting business that helps brands grow their online presence.
EP85: Channeling Anxiety For Creative Genius with Reddit’s Brand Ambassador
EP84: From Cable To Creators: Today's Media Landscape With Evan Shapiro
EP83: Strategies For Marketers: Navigating the Cookie-Less Future
EP82: Shifting To An Automation-First Mindset In Marketing
EP81: Future Of Branding: AI, Machine Learning and Human Touch
EP80: Real-Life Lessons In Digital Transformation
EP79: SEO & AI: Evolution Or Extinction?
EP78: AI In Marketing: Navigating Legal & Compliance
EP77: Feature: Executive Insights On AI’s Impact On Marketing
EP76: Harnessing AI & Tech For Next-Level Marketing
EP75: AI Governance: Using AI Responsibly In Marketing
EP74: How Marketers Can Lean Into AI
EP73: Data-Driven Marketing: Solving Problems With Science
EP72: ChatGPT Strategies & Best Practices In PR
EP71: How To Drive Business Growth With An AI Council
EP70: AI Leadership - How CEOs Steer Digital Transformation
EP69: Why Expertise Still Matters In The Era Of AI
EP68: The Unique Edge Marketers Have Over ChatGPT
EP67: The Impact Of AI On SEO
EP66: Google Performance Max: Maximizing Ad Performance with Google AI
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield