In this episode of the Translation Company Talk podcast, we look at the evolution of localization. We go back and see the foundation of this industry and what gave rise to the demand for translation at the start. Soren Eberhardt from Microsoft discusses how localization has has evolved and which direction it is headed to, in particular focusing on where we are in the course of the great localization evolution.
Among the subjects covered, we discuss the disconnect between academia and industry, the role of computing power in broad adoption of localization, the impact of computational linguistics and machine learning beyond translation output, the evolving notion of end-client to supplier relationship, value of emerging technologies from machine learning to blockchain, the role of engineers in demand for automation in this industry and why language service providers must use trust as a currency to justify their existence and much more.
Soren Eberhardt is a Global Site Manager for Microsoft 365 web direct sales. He has been working in the field of internationalization and localization for 25 years, both on the vendor and client side and in different roles, from translator to localization engineer and program manager. Products that he has worked on include Windows, Skype, and Microsoft Teams. He has taught localization classes at the University of Washington and classes on computer-assisted translation (CAT) tools at NYU and Montclair State University; and he also helped release the first MOOC on localization at EdX.
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S05E06: Applying Localization Audit Insights for Enhanced Enterprise Strategies
S05E05: Vamos Juntos - The LSP Conference
S05E04: Video Game Localization
S05E03: Effective MLV Supply Chain Management
S05E02: Customer Engagement through Localization
S05E01: Translation for Medical Industry
S04E12: Enterprise Localization Audit
SO4E11: Career Paths for Localization Professionals
S04E10: Business Acumen for LSP Leadership
S04E09: Agile Localization Framework for the Modern Enterprise
S04E08: Language Access in the United States
S04E07: Outlook for Localization Industry in 2023
S04E06: Social Media & Influencer Marketing for LSPs
S04E05: The Unique Canadian Language Services Market
S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization
S04E03: Effective Enterprise Localization Sales
S04E02: LSP Opportunities in South America & the Caribbean
S04E01: German Enterprise Localization Sector
S03E24: Translation Pricing and Pricing Models
S03E23: Mentorship in Translation
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