Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. In this podcast, TrinityP3 Consultants Kylie Ridler Dutton, Lydia Feely, Ellie Angell, Anton Buchner, and Nathan Hodges join host Darren Woolley to discuss the State of the Pitch in Australia. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model
Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience
Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions
Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For
Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!
Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design
Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing
Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world
Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media
Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes
Kerrie Spaagaren And David Discuss the world of the brand experience agency
Nick Hand And Darren Discuss Value Based Pricing For Agency Fees
Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House
Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency
Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In Marketing
Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
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