Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model
Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising
James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience
Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions
Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For
Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!
Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design
Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing
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Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes
Kerrie Spaagaren And David Discuss the world of the brand experience agency
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Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency
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Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In Marketing
Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
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