While brands continue to innovate their advertising and marketing strategies in the ever-evolving digital age, right of publicity issues have become more complex as the question of an individual’s “persona” that is subject to legal protection and adequate consent becomes increasingly important. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by guest Nathaniel Bach, partner in Manatt’s Entertainment Litigation practice. Nat represents prominent clients in the media, entertainment and technology industries on a range of issues including the right of publicity, contract disputes, intellectual property, First Amendment, brand protection, the metaverse and other emerging technology matters.
Episode 28: The Subscription and Continuity Product Conundrum: What the FTC’s proposed Negative Option Rule and State Automatic Renewal Laws mean for Marketers
Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications
Episode 26: Climate Regulations: Risks and Opportunities for Companies
Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2
Episode 24: AI-Generated Marketing: Who Owns the IP?
Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission
Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers
Episode 21: Navigating the Post-Dobbs Landscape: Impacts on Advertising and Data Privacy
Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program
Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers
Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming
Episode 16: Recent Developments in State Automatic Renewal Laws and Compliance and Enforcement for Marketers
Episode 15: Reflections on 2021 and a Look Ahead at 2022
Episode 14: Supply Chain Bottlenecks and the Impacts on Retailers During the Holiday Shopping Season
Episode 13: Advertisers Beware – A Discussion With Bryan Schneider About the Reenergized CFPB’s Enforcement Priorities
Episode 12: Special Mailbag Episode – Perfect Balance’s One-Year Anniversary
Episode 11: The Future of Loyalty Programs: Trends to Watch, Tips for Innovating
Episode 10: New to the Game: College Athletes on Verge of Huge Opportunity to License NIL Rights
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