As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness (NIL) rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well.
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt professionals Matthew Reece, Kalon Gutierrez and David Frisbey to discuss the complexity of the evolving NIL marketplace and what colleges and universities can do to build a successful NIL program. This episode also takes a closer look at Manatt’s newly launched NIL Program Playbook and Scorecard, created for colleges and universities engaging in this space and seeking best practices for program development, dealmaking and compliance.
Learn more about the Playbook and Scorecard, or download a preview now. To access other episodes of this podcast, please click here.
Episode 28: The Subscription and Continuity Product Conundrum: What the FTC’s proposed Negative Option Rule and State Automatic Renewal Laws mean for Marketers
Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications
Episode 26: Climate Regulations: Risks and Opportunities for Companies
Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2
Episode 24: AI-Generated Marketing: Who Owns the IP?
Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission
Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers
Episode 21: Navigating the Post-Dobbs Landscape: Impacts on Advertising and Data Privacy
Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers
Episode 18: Right of Publicity in the Digital Age: What Brands Should Know About Publicity Right and Consent
Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming
Episode 16: Recent Developments in State Automatic Renewal Laws and Compliance and Enforcement for Marketers
Episode 15: Reflections on 2021 and a Look Ahead at 2022
Episode 14: Supply Chain Bottlenecks and the Impacts on Retailers During the Holiday Shopping Season
Episode 13: Advertisers Beware – A Discussion With Bryan Schneider About the Reenergized CFPB’s Enforcement Priorities
Episode 12: Special Mailbag Episode – Perfect Balance’s One-Year Anniversary
Episode 11: The Future of Loyalty Programs: Trends to Watch, Tips for Innovating
Episode 10: New to the Game: College Athletes on Verge of Huge Opportunity to License NIL Rights
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money