My guest is Heather Williams, the Vice President of Business Development at Strategic Dynamics, Inc. Heather helps organizations sell more effectively to their customers . She works with several healthcare companies but also works with other industries as well including finance. Heather works with senior level executives and HR to ensure organizations are hiring the right talent for all positions. Today we are discussing her book, “Selling to Hospitals & Healthcare Organizations.
To sell effectively in this new ecosystem today’s sellers must understand the role and function of hospital and alternate site personnel and their language. We call this Business Acumen. Sellers that understand the language and business of hospitals receive immediate credibility, which is a foundation for building communication and trust.
As hospitals migrate from a fee-for-service reimbursement methodology to payment for value, based upon patient outcomes; they are creating new business models and new relationships with insurers, physician practices, single and multi-specialty community clinics, ambulatory surgery centers, diagnostic imaging centers, specialized treatment service centers, specialty hospitals, skilled nursing facilities and other healthcare entities.
Available on Amazon
Buying the book will keep you in the loop for updates and book 2 coming out in 2019.
In this episode we cover:
How AI and Time Management Converge for Maximum Efficiency
Checklist for Real Estate Brokers Before You Leave Your Franchise
Protect Your Business, Protect Your Clients: Mastering Internal Controls and Security
Building a Sustainable Tech Stack - Do you still use it?
Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
Love, Hate, Delegate: Transforming Your Business Through Delegation
Mastering Growth: 4 Signs You Need a Business Asssessment
Prioritize for Profitability: Establishing Foundational Systems for Business Growth
You Can't Manage What You Don't Measure
From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis
Customer Intelligence Fuels Growth - The Overlooked Metrics
Runway to Lift-Off: Rapid Product Launch
Stories Forge Trust, Vulnerability Connects People
The Digital Handoff: Digital Asset Transitions for Your Organization
Career Conversations That Drive Engagement and Success
Trust and Control: Demand Generation for Today’s Buyers
Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools
You Can Work Full-time AND Be a Published Author
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
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