Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity
Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity
Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
Copywriting x Funnel Optimization, with Jason Fisico
Influencer Marketing x Analytics, with Lephate Cunningham III
The Evolution of Marketing, with Professor Christian Farioli
Activating the Greatness in Others, with Jake Baadsgaard
Marketing x Incrementality, with Max Green
Marketing x Lower Funnel, with Hal Smith
The Future of Marketing x AI, with Dr. James Reeder
Humanity x AI, with Greg Brooks
Digital Marketing x Consumer Products, with Christian Mercado
Influencer Marketing x Analytics, with Richard Wakeman
The User x Experience, with Nathan Silver
AI x Social Media Analytics, with Trevor Ferree
The Future of the Advertising Ecosystem, with Yaroslav Averyanov
The Future of AI in Advertising, with Ayushi Agarwal
Business Process Optimization x The Future of Advertising, with Connor Skelly
Unpacking the Advertising Ecosystem, with Dave Cameron
Analytics x Career Development, with Aliza Goldgewert
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