Lyndsay joins us for a deep dive into the award winning and inspiring Kindred Cultures story which was primarily seeded by the necessity to find relief for her youngest son's health.
With a previous career in the VC and Private Equity world, Lyndsay discusses her approach to managing risk while building the business, making decisions and the value of leveraging her network in the process.
We go into some detail on how the team scaled their production and the benefit of working with the UBC food science department to assist in shelf life testing, microbial analysis, and assistance with the formulation of recipes as they grow.
Among many other things we also touch on the evolution and the story behind the KC brand, the seriously instagrammable colour pallet of their various SKUs, distribution network, approach to marketing and transition from B2C to B2B marketing & sales
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Founded in 2018 and located in Richmond, BC Kindred Cultures makes Infused Water Kefir beverages, using fresh raw natural ingredients to create a delicious and nutritious probiotic beverage. Their Infused Water Kefir is Vegan, uses only raw ingredients, and is low in calories and sugar (30 calories and 6g of sugar per bottle).
Currently producing 5 flavours and all available in 2 sizes, Kindred Cultures can be found online via Legends Haul, SPUD, & BC Local Root (to name but a few) and in over 100 retail display cases here on the Western side of Canada.
https://kindredcultures.ca/
https://ubcfarm.ubc.ca/feeding-growth/
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Please support this podcast by checking out our sponsor
FoodPak: https://www.foodpak.com/
Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha Compton
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