In one of our most open and easy flowing conversations to date, Mitch from Rviita generously takes the time to share with us his Rviita Inc. startup story.
There’s a lot of gold packed into this episode however some key takeaways include the benefit and pleasure of working alongside his co-founding team members, some critical mistakes and lessons learned, the utilisation of small focus groups for early product and market testing, the critical nature of distribution partners, some key ingredients that translate to success in both life and business, the attention to detail required with package and label design AND the value and efficient nature of flexible packaging!
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Launched in 2018 and located in Calgary, AB - Mitch and his co-founding partners, Robert and Karly are pushing the boundaries of the energy drink market with their innovatively packaged and delicious energy teas.
With 5 SKUs in the marketplace, Rviita Energy Tea is a ready-to-drink beverage consisting of a delicious blend of tea based caffeine, golden organic honey, fruit juice and vitamins all designed to give the consumer clean (no artificial colours or sweeteners) energy without the crash.
Rviita is available from coast to coast across Canada in 700+ retail locations (most major banners), and online at rviitalize.com, Amazon.ca, Well.ca and SPUD.ca
https://rviitalize.com/
https://www.linkedin.com/in/mitch-jacobsen-p-eng-89277649/
Extreme Ownership by Jocko Willink & Leif Babin
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Please support this podcast by checking out our show sponsors:
FoodPak: https://www.foodpak.com/
Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session
Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
130. A Conversation with Alice Grey - Founder and CEO of iHeart Fat Fudge Foods Inc.
129. A Conversation with Melinda Divers, CEO & Founder of Moonshine Mama’s Elixirs & Tonics
128. Mastering your COGS for Optimal Profitability with Dominica Bay of PLNT LIFE Brand Accelerators
127. Revolutionizing Gluten-Free Delicacies: A Candid Conversation with Chae and Jim Kim, Co-Founders of Earthling Foods
126. Year 1 in the books with Miki Talebi, Founder and CEO of oomé
125. CPG Distribution: Tips, Tales and Triumphs with Randy Sihota, Director of Nationwide Natural Foods
124. Creator Spotlight: A conversation with Doaa Jamal on CPG product photography
123. Funding mechanics and a technical build: Insights from Shawn Leggett, President & Founder of GroundUP Eco-Ventures
122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha Compton
121. Planting the Seeds for a Successful CPG Brand launch: Insights from Dominica Bay of PLNT LIFE Brand Accelerators
120. Crafting a Product Market Fit with Mitch Cobb, Co-Founder and CEO of Libra Non-Alcoholic Beer
119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet Nutrition
118. LIVE episode from the CHFA NOW conference feat. Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing
117. Navigating the High Seas of Food Production and Business Ownership with Brian Chin and Jade McConnell from Morgan’s Harbour
116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin Powell
115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG Industry
114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local
113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann
112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya
111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy Nostalgia
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