Your past podcast content can do a lot more work for you to drive traffic, build credibility, open doors to prospects. I'm counting on the fact that you have a site for your podcast episodes and that you are connected in all the usual spots: iTunes, Stitcher, Libsyn, Blubrry, GooglePlay, etc. But you've had your show a long time. Why not put a new spin on past great episodes - new title, graphics and cover different points in the post, possibly edit the file a smidge or add commentary to the file? This can give you more content, easier and breath new life into your feed.
Most of the time, after 20 episodes, your past doesn't show on your iTunes channel. If you bring back a show going back further, you not only can revisit a topic, but you can reach out again to that guest and let them know you still find their episode valuable and want to give it more exposure. Send them the embed code, new graphics, new link and see what happens.
For more tips, or if your team is stretched already, come up with a monthly budget to schedule out 2-4 of these "best of" episodes each month and let me help you. susan@susanfinch.com
How AI and Time Management Converge for Maximum Efficiency
Checklist for Real Estate Brokers Before You Leave Your Franchise
Protect Your Business, Protect Your Clients: Mastering Internal Controls and Security
Building a Sustainable Tech Stack - Do you still use it?
Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
Love, Hate, Delegate: Transforming Your Business Through Delegation
Mastering Growth: 4 Signs You Need a Business Asssessment
Prioritize for Profitability: Establishing Foundational Systems for Business Growth
You Can't Manage What You Don't Measure
From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis
Customer Intelligence Fuels Growth - The Overlooked Metrics
Runway to Lift-Off: Rapid Product Launch
Stories Forge Trust, Vulnerability Connects People
The Digital Handoff: Digital Asset Transitions for Your Organization
Career Conversations That Drive Engagement and Success
Trust and Control: Demand Generation for Today’s Buyers
Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools
You Can Work Full-time AND Be a Published Author
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Influence Factor by The Influencer Marketing Factory