In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries.
Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.
This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients.
Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme.
S05E06: Applying Localization Audit Insights for Enhanced Enterprise Strategies
S05E05: Vamos Juntos - The LSP Conference
S05E04: Video Game Localization
S05E03: Effective MLV Supply Chain Management
S05E02: Customer Engagement through Localization
S05E01: Translation for Medical Industry
S04E12: Enterprise Localization Audit
SO4E11: Career Paths for Localization Professionals
S04E10: Business Acumen for LSP Leadership
S04E09: Agile Localization Framework for the Modern Enterprise
S04E08: Language Access in the United States
S04E07: Outlook for Localization Industry in 2023
S04E06: Social Media & Influencer Marketing for LSPs
S04E05: The Unique Canadian Language Services Market
S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization
S04E03: Effective Enterprise Localization Sales
S04E02: LSP Opportunities in South America & the Caribbean
S04E01: German Enterprise Localization Sector
S03E24: Translation Pricing and Pricing Models
S03E23: Mentorship in Translation
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money