In this episode of the Translation Company Talk, we hear from Talia Baruch about Global-Ready-First Product Strategy. Talia shares her “global-ready” and “geo-fit” frameworks for maximizing adoption in new markets at scale. She talks about Localization as a strategic, cross-functional horizontal effort that requires close alignment on MVP priority initiatives across the org. We cover topics such as HQ centralized vs in-country de-centralized teams, building an org structure that enables international horizontal efforts with all key stakeholder leads in all core functions. We discussed how Localization is often misperceived only as a language support production tail-end effort, instead of an upfront influencer for developing and designing the relevant features and value prop positioning for worldwide customers, and much more.
As the enterprise localization department reaches maturity and organizational recognition, localization managers have to make decisions in line with leadership defined KPIs.
Talia is a seasoned localization leader with experience in optimizing product performance and experience to win adoption in new markets. She Headed International Product & Growth at LinkedIn and SurveyMonkey, formerly at Google. Talia Founded GlobalSake in 2017, as a collective global community of tech executives driving international growth. She’s an independent consultant, helping companies with international expansion and product geo-fit.
Visit https://www.taliabaruch.com/ to learn more about Talia.
This episode is sponsored by Hybrid Lynx.
S05E06: Applying Localization Audit Insights for Enhanced Enterprise Strategies
S05E05: Vamos Juntos - The LSP Conference
S05E04: Video Game Localization
S05E03: Effective MLV Supply Chain Management
S05E02: Customer Engagement through Localization
S05E01: Translation for Medical Industry
S04E12: Enterprise Localization Audit
SO4E11: Career Paths for Localization Professionals
S04E10: Business Acumen for LSP Leadership
S04E09: Agile Localization Framework for the Modern Enterprise
S04E08: Language Access in the United States
S04E07: Outlook for Localization Industry in 2023
S04E06: Social Media & Influencer Marketing for LSPs
S04E05: The Unique Canadian Language Services Market
S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization
S04E03: Effective Enterprise Localization Sales
S04E02: LSP Opportunities in South America & the Caribbean
S04E01: German Enterprise Localization Sector
S03E24: Translation Pricing and Pricing Models
S03E23: Mentorship in Translation
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