In this episode, I sit down with Valerie Lemieux, a talented marketing leader. Valerie led a team in the Performance Marketing group at IBM, and recently joined CVS as Director of Performance Marketing.
We discuss Valerie's career path as one of the youngest Fortune 500 directors, lessons she learned as a young leader, performance marketing strategies between IBM and CVS, and examples of innovative marketing.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
Follow 'Marketing x Analytics' for more episodes!
Twitter | LinkedIn | Email the Host
All views expressed in this podcast are our own.
Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity
Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity
Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
Copywriting x Funnel Optimization, with Jason Fisico
Influencer Marketing x Analytics, with Lephate Cunningham III
The Evolution of Marketing, with Professor Christian Farioli
Activating the Greatness in Others, with Jake Baadsgaard
Marketing x Incrementality, with Max Green
Marketing x Lower Funnel, with Hal Smith
The Future of Marketing x AI, with Dr. James Reeder
Humanity x AI, with Greg Brooks
Digital Marketing x Consumer Products, with Christian Mercado
Influencer Marketing x Analytics, with Richard Wakeman
The User x Experience, with Nathan Silver
AI x Social Media Analytics, with Trevor Ferree
The Future of the Advertising Ecosystem, with Yaroslav Averyanov
The Future of AI in Advertising, with Ayushi Agarwal
Business Process Optimization x The Future of Advertising, with Connor Skelly
Unpacking the Advertising Ecosystem, with Dave Cameron
Analytics x Career Development, with Aliza Goldgewert
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips