The Kelly Roach Show

1102. The Leadership Evolution Every CEO Must Make For 2026 with John Wang

In this powerful conversation, Kelly sits down with leadership teacher and author John Wang, author of Big Asian Energy, to unpack why so many successful leaders feel exhausted, disconnected, and stuck despite "doing everything right." John shares his deeply personal journey from achievement-driven success to near-collapse, and the inner leadership shift that changed how he builds businesses, leads people, and teaches others to do the same. This episode is for CEOs, founders, and business owners who know they've outgrown an old identity but feel uncertain about what's next. Together, Kelly and John explore how authentic leadership, embodied presence, and aligned decision-making are becoming the defining advantages for leaders in 2026 and beyond. TIMESTAMPS: 02:11 – 04:45 What Big Asian Energy is really about (and why this message actually applies to EVERY leader) 04:46 – 07:30 Achievement culture, "shoulds," and the hidden cost of self-abandonment 07:31 – 10:05 The moment everything broke: burnout, internal bleeding, and the body's warning signs 10:06 – 12:40 The real cause of burnout 12:41 – 14:55 Comparison, people-pleasing, and the "Frankenstein identity" many leaders build 14:56 – 17:10 The turning point: discovering purpose and leading from a single guiding word 17:11 – 19:30 Why leadership doesn't have to look loud, aggressive, or performative 19:31 – 21:35 The seven self-sabotage patterns leaders don't realize they're operating from 21:36 – 23:40 "There are no business relationships. Only relationships" (and why this matters) 23:41 – 25:20 Sitting in the puddle: how presence builds trust faster than problem-solving 25:21 – 27:10 How embodied leadership creates calmer teams, stronger cultures, and better results RESOURCES:  Get the Book Big Asian Energy: The UnapolageticGuide for Breaking Barriers to Leadership and Success by John Wang: https://a.co/d/fMNpdPE  Connect with John Wang on Instagram: @johnwangofficial Website: https://bigasianenergy.com Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

1101. The 6 Offer Layers That Built (and Rebuilt) My Business, Ranked for 2026

In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each. From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026. You'll hear: Why some "popular" business models are massively overrated Which models quietly outperform everything else long-term What she's doubling down on (and what she's officially done with) How to choose offers based on where the market is going, not where it's been If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next. Timestamps 01:11 – 06:10: One-to-One Consulting 06:11 – 10:20: Physical Products 10:21 – 14:55: Network & Decentralized Community Models 14:56 – 17:45: Digital Products 17:46 – 20:20: Coaching & Consulting done right 20:21 – 22:50: Memberships 22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy Resources: Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting  Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join  Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead  Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org   Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization:  https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

1100. Turning Your Biggest Challenges Into Your Most Powerful IP

As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do. In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume. Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact. If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction. In this episode, you'll learn: How your hardest seasons become your most valuable marketing and authority assets Why leaders must be willing to struggle publicly to create new solutions How to turn personal and business challenges into IP, positioning, and impact TIMESTAMPS: 01:11 – 02:30 — What is a "resilience resume" and why it matters 04:16 – 06:20 — How challenges increase authority and leadership capacity 06:21 – 08:45 — Kelly's biggest business reinvention and what it required 08:46 – 10:35 — Turning survival into solutions that serve thousands 10:36 – 12:30 — Why leaders must be willing to struggle publicly 12:31 – 14:00 — How your hardest season becomes your most powerful IP 14:01 – 15:40 — Building your resilience resume for 2026 RESOURCES: Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

1099. What Consumers Will Actually Pay For in 2026: The 5 Key Market Trends Driving Growth

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why). In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.  This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth. If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need. TIMESTAMPS: 00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026 02:20 – 06:55:  How subscriptions can attract high-ticket buyers when done right 06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).  12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year 17:35 – 23:10: Why personal brand will dominate in 2026 23:10 – 29:40: How personalization increases conversion and lifetime value 29:40 – 34:20: Building systems your team can actually run with The Virtual Business School RESOURCES: Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

1098. Why I'm Betting on Substack for the Future of Thought Leadership and Books

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter  03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/