Sync Beast Podcast

027: how people less talented than you crush it in sync

In this episode, Graham reveals why less talented producers and songwriters often outperform you in sync licensing. He shares his struggles with the "Perfection Trap" and how understanding the Pareto Principle helped him climb the ladder.Graham opens up about battling jealousy and resentment, offering hard-won insights for navigating the competitive sync landscape. He challenges conventional wisdom, explaining why doing less leads to more success in sync.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC

026: the choice paradox and how limiting your focus gets more wins

In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing.Key topics covered:How the brain's tendency to seek novelty hinders progressWhy sustained attention on single tasks = better quality + faster resultsThe importance of understanding your track's function in sync licensingHow “just write a good song” is a myth that kills your sync opportunitiesHow to align your music with client expectations and market preferencesListen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC

025: how knowing your special sauce gets you further in sync

In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC

024: live strategy call with Graham inside the SBA

In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects.Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing the right references, perspective changes in lyrics, back catalog blues, innovating new sounds for sync, and the power of creating unexpected moments in your tracks.It’s all this episode, plus an invitation to join Graham and the Sync Beast crew for a live feedback + Q&A session. Sign up at the link below to get notified:SIGN-UP HERE → Sync Beast Immersive Feedback + Q&A Session© 2024 Sync Beast LLC

023: the method acting strategy to making music that brands can find and use

In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.Listen to learn:→ When to take on a character when writing for sync→ Why unconventional music makes more money→ How your tracks can stand out to clientsLinks: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC