This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends.
Read the newsletter companion to this episode:
https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends
Here are the 3 big ideas in this week's Cheat Sheet:
How to spot trends and build businesses to own them.
Concept: Wedge versus ramp shaped businesses.
Reminder: Why it pays to bring on a Head of Finance early.
Listen, watch, or explore more of this week’s episodes:
#143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More
Listen Now | Watch Now | Episode Guide | Transcript
#144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur
Listen Now | Watch Now | Episode Guide | Transcript
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#161 Bill Moses, Founder & CEO of Kevita and Flying Embers: Favorite Books, Lessons Learned as a Serial Founder, Superpowers, and More
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#158 Contrary: Using Software and Scouts to Invest in People, Before They Ever Start Their First Company | Eric Tarczynski, Founder & Managing Partner
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#152 The Founders (Book Summary): The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley from Elon Musk to Reid Hoffman to Peter Thiel | Jimmy Soni, Bestselling Author & Former Huffington
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#150 Susa Ventures: How They’re Building the Next Great Seed-Stage Venture Capital Firm and Investment Platform
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#148 Public: How They’re Building the Future of Investing from Fractional Shares to Alternative Assets and Social Investing | Jannick Malling, Co-Founder & Co-CEO
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On Obsessing Over Problems, Predicting the Future, and Why Healthcare Should be a Product (Not a Service)
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