Too often learning businesses think too much about the end product without considering all the phases in the learning product lifecycle. By focusing too much on the end result, there’s a missed opportunity in producing the best product possible.
In this fourth episode in our informal series on tools for learning businesses, we highlight the MIDDLE ME learning product lifecycle. We break down the four components of MIDDLE ME—market interface (MI), design and development (DD), learning experience (LE), and measurement and evaluation (ME)—and explain how and why to use it to help you grow your learning business.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode320.
393: Personalization and AI with Erica Salm Rench
392: Preparing for 2024
391: Reflecting on 2023
390: Redux: Strategic Doing with Ed Morrison
389: Redux: The Art and Science of Feedback
388: Trustworthy Marketing with Melanie Deziel
387: Measuring Marketing with Greg Stuart
386: What Is Capacity?
385: Awakening Organizational Culture with Catherine Bell
384: Successful Decision-Making with Jack Flaherty
383: Learning Styles and Learner Preferences
382: Design Learning for Behavior Change with Julie Dirksen
381: Tripling Learning Effectiveness with Brian McGowan
380: Do This Not That for Learning Businesses
379: Learner Surveys and Learning Effectiveness with Will Thalheimer
378: Evidence-Based Learning with Jane Bozarth
377: Practicing What We Preach
376: Talking Learning, Leadership, and Results with AMA’s Manny Avramidis
375: Social Learning with Nellie Wartoft
374: Reintroducing Leading Learning
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