Too often learning businesses think too much about the end product without considering all the phases in the learning product lifecycle. By focusing too much on the end result, there’s a missed opportunity in producing the best product possible.
In this fourth episode in our informal series on tools for learning businesses, we highlight the MIDDLE ME learning product lifecycle. We break down the four components of MIDDLE ME—market interface (MI), design and development (DD), learning experience (LE), and measurement and evaluation (ME)—and explain how and why to use it to help you grow your learning business.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode320.
293: Intentionality in Learning with Courtney Vital
292: Focus and Value-Building with Amber Winter
291: Beyond Content: Improving Your Presenters
290: Maturity, Learning, and Desired States
289: “With” Strategy Not “For” Strategy with Lowell Aplebaum
288: Relevant, Efficient, and Economical: Learning Touchstones with Ray Schroeder
287: Now's the Time: The Year That Is
286: Now's the Time: The Year That Was
285: Who and What: The Capacity Challenge
284: The Irresistible Episode—Now with Financial Modeling!
283: MBA Student for a Day with Steven Schragis of One Day U
282: Learning Diversification with Jim Obsitnik
281: Studying Innovation with Mary Byers
280: The Strategy and Marketing Episode
279: Learning to Get Down to Business
278: Taking Action with Learning Science
277: Evidence-Based Evaluation with Rob Brinkerhoff and Daniela Schroeter
276. Practice and Feedback: Evidence-Based Tools for Learning
275: Designing Content Scientifically with Ruth Colvin Clark and Myra Roldan
274: Needs, Wants, and Learning Science
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