In this episode, host Nalin talks to Wes Woodbury about marketing for DIE in the Dungeon that raised CA$ 73,676 on Kickstarter.
We discuss:
– [1:31] Balancing a full-time job while designing games
– [3:03] How to get people into the game’s Facebook group
– [5:26] His thoughts on openly sharing your game, mechanics and art before launch
– [7:20] The best kind of feedback you can get while designing a game (hint: has to do with online playtesting)
– [13:18] Effectively using stretch goals as a way to maintain momentum
– [16:34] How to engage your community of backers with a social share campaign and other in-campaign surprises
– [20:29] Ways to engage with the game community through the content that you create
– [23:17] How to engage different content creators like previewers and reviewers to help promote the game throughout launch and beyond
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/fundamentalgames/die-in-the-dungeon/
Website: https://www.thefundamentalgames.com/
Facebook: https://www.facebook.com/groups/555244208580474/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 014 The Phantom: The Card Game with Mikael Lyck
BGMP 013 Marketing Tip - Model What Works
BGMP 010 Galaxy Dice with Chris Rossetti
BGMP 009 Marketing Tip - The Process Is The Marketing
BGMP 008 Legendary Metal Coins with Evangelos Foskolos
BGMP 007 Marketing Tip - Release PnP Versions Of Your Game
BGMP 006 Knights Of The Hound Table with Kenny Chapman
BGMP 005 Marketing Tip - Make Connections!
BGMP 004 MIND MGMT with Jay Cormier
BGMP 003 Marketing Tip - Activate The Kickstarter Algorithm
BGMP 002 Rival Restaurants with Gary Alaka
BGMP 001 Marketing Tip - Build Your Email List
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