Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.
Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.
They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.
This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?
I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.
In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.
That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/258
#253: The Freelancer's Guide to Automated Budgeting | Back To Basics
#252: Choosing The Right Bank For Your Business (And Why Your Bank Probably Sucks) | Back To Basics
#251: LLC vs Sole Proprietor: Which Is Best For Freelancers | Back To Basics
#250: Back To Basics: Avoiding The Common Mistakes of Self-Taught Freelancing
#249: Streamlining Your Freelance Workflow: How Mike Cervantes Manages Thousands of Projects Per Year
#248: Client Acquisition For Mastering Engineers: How To Win, Maintain, And Organize Thousands Of Clients | With Mike Cervantes Of The Foxboro
#247: The 3 Building Blocks of a Fine-Tuned Freelance Business
#246: A Freelancer's Guide to Working Smarter, Not Harder | Cracking the 80/20 Code
#245: Unleash Your Freelance Superpowers: Revolutionize Your Creative Business with the TOTS Playbook Method
#244: Unlock Your Potential: How Defying Conventional Wisdom Leads to Unprecedented Success | With Paco de Leon
#243: From Hourly to $10K: The Package Pricing Strategy That Will Revolutionize Your Freelance Business | With Brandi Mowles
#242: How To Turn Your Website Into A Lead Generation Machine | With Delia Monk
#241: Why Freelancers Need to Stop Believing These Paid Ad Myths ASAP
#240: Robots to the Rescue: How AI Can Help Freelancers Land More Clients
#239: She Used Puppet Shows And Sea Shanties To Grow Her Agency To $500,000 Per MONTH | With Becca Kingsbury
#238: How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão
#237: The Creative Who Cracked The SEO Cheatcode (And Gets 1 Million Website Visitors Per Month) | With Jacob Cass
#236: 5 Sets Of Skills Every Freelancer Should Be Improving | Full Stack Freelancer Pt. 2
#235: Why You DON'T Need To Be A Better Creative in 2023 | Full Stack Freelancer Pt. 1
#234: 9 Lessons I Learned While Building A New 6-Figure Income Stream In 2022
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