Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.
Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.
They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.
This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?
I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.
In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.
That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/258
#153: Why "Sales" Doesn't Have To Be A Dirty Word For Creatives | With Bob Burg, Author Of The Go-Giver
#152: How To Build A Multi-Six Figure Video Production Business Using Cold Emails | With Anthony Craparotta
#151: Welcome To The 6 Figure Creative Podcast: Your Guide to Running A Profitable Freelance Business
#150: Is This The Final Episode Of The Six Figure Home Studio Podcast?
#149: Stop Worrying About The Damn Tools And Focus On THIS Instead...
#148: The Top 6 Mistakes Freelancers Make When Trying To "Niche Down"
#147: Why "The Minimum Effective Dose" Is The Key To Getting Sh*t Done (Without Getting Overwhelmed)
#146: Having Your Best Year Ever, Despite The Worldwide Pandemic | With Jake Rye
#145: The COVID Pep Talk: 6 Practical Steps To Take If You're Discouraged And Don't Know What To Do
#144: How You Can Build And Maintain Relationships With Clients (100% Online)
#143: The Ultimate Guide To Creating Your Marketing Plan: Part 2
#142: The Ultimate Guide To Creating Your Marketing Plan: Part 1
#141: How Free Work Fits Into A Healthy Audio Business
#140: Business Basics: Why Cashflow Is Crucial, And How To Manage It Properly In Troubling Times
#139: The 4 Most Important Requirements For Naming Your Business
#138: The 4 Audio Business Models, The Pros And Cons Of Each, And How To Avoid "The Death Zone" | The 6FHS Business Quadrant
#137: How To DeF*ck Your Marketing Message With A "Before & After Transformation"
#136: How You Can Make Marketing 10x Easier By Using "The Motown Model" (Another Blue Ocean Niche)
#135: Why COVID Is The Final Nail In The Coffin For Most Old-School Studios (And What That Means For Home Studios)
#134: The 5-Step Process For Go-Giver Marketing (And Why It's The Best Way To Market Your Studio)
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