Behind The Membership with Callie Willows
Business:Marketing
On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content.
Kim and I talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to your content.
We also talk about how Kim came to start her own business in the first place after years of being a teacher, and the impact that this change has had on her family and her life.
Plus, Kim shares some of the challenges that she’s encountered along the way, particularly when it comes to balancing time between her service business and the membership site. So,
Listen in to hear:Highs and Lows of a Closed Door Model with Brandon Vogt
Creating a Successful Membership Ecosystem with Janet Murray
Building a 7 Figure Bass Empire with Scott Devine
Growing Through Collaboration with Laura Robinson
Running a "Limited Lifecycle" Membership with Lisa League
Achieving Success in a Small Niche with Shannon Rogers
Experimenting Your Way to Success with Holly Gillen
Building a "Non Guru" Membership with Christopher Sutton
Attracting Ideal Members with Julie Christie
Making the Leap from Products to Membership with John Tuggle
Thinking Outside the Box with Avalon Yarnes
Pivoting Your Membership with Colin Gray
Idea to Launch in 2 weeks with Stacey Harris
Introduction to Behind The Membership
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