Behind The Membership with Callie Willows
Business:Marketing
On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content.
Kim and I talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to your content.
We also talk about how Kim came to start her own business in the first place after years of being a teacher, and the impact that this change has had on her family and her life.
Plus, Kim shares some of the challenges that she’s encountered along the way, particularly when it comes to balancing time between her service business and the membership site. So,
Listen in to hear:Changing Your Business Trajectory with Craig Cannings
Succeeding with a Small Niche with Lisa Leander
From Founder Member to Membership Manager with Ali McGee Kelly
Overcoming a Subscription Ceiling with Sean Wilson
Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit
Daily sales from psychology driven emails with Rob and Kennedy
Hobby to 100+ Members a Month with Anna Geiger
Pivoting Your Niche & Offering with Alisha Robertson
Success Using a Freemium Model with Mark Asquith
Replacing the Family Income in Just 8 Months with Jenny Finnell
Doubling Your Member Base During a Pandemic with Katie Wardrobe
Creating a High Level Coaching Membership with Coach Pamela Mitchell
Setting Ambitious Goals for Your Membership with John Michaloudis
Creating a Custom Web App for Your Members with Marisha Mets
Adding a Membership to a Successful Manufacturing Business with Felicia Lo
Staying Consistent as a One-Man Band with Warwick Brown
Fighting Through a Crisis of Confidence with Trish Blackwell
Facilitating Change Through Difficult Conversations with Carole Copeland Thomas
The Quest for a Sticky Membership with George Reid
Launching Quickly in a Global Crisis with Caryn Liles
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