In this episode, Marcus Edwardes speaks with Ryan Musselman, who began his career as a recruiter for a regional credit union. For the past 16 years, he has been building content businesses across the digital realm as a senior executive.
As the Founder of Parade Studio, he creates full-service content programs for executives, recruiters, and sellers who don’t have the time to post on LinkedIn, but who do want to build a very strong personal brand with tons of original content.
Listen in as Ryan shares why working on your personal brand as a recruiter is the best way to break out of the perpetual demands of “outbound mode” and how to prep candidates for the interview in advance through a well-thought-out content strategy on LinkedIn.
Ryan stresses the importance of tailoring content around your specific customer, the secret to “stealing like an artist”, and how to use powerful tools like ChatGPT the right way to give you an edge in the market.
To Ryan, anyone can create a strong personal brand by offering snackable content on a consistent basis and engaging regularly with followers. He explains how to establish industry authority and candidate trust by creating educational content for the specific category of job seeker the recruiter is targeting.
Ryan addresses the common hurdle most recruiters face at the beginning of their brand-building journey: the intimidating thought of having to play the “long game”. He also discusses how introverts can get over the fear of putting themselves out there, and offers practical steps to putting together a powerful content strategy today.
What You’ll Learn in This Episode:
● [01:55] Why recruiters should care about building a personal brand
● [05:56] Tailoring content around your ideal customer
● [09:43] Using ChatGPT effectively for content creation
● [10:53] Ryan’s content ideation process
● [13:25] The three components of a strong personal brand
● [17:18] Nailing your job seeker persona
● [21:06] The biggest content mistakes recruiters make on LinkedIn
● [27:45] Staying top-of-mind
● [30:23] Getting over the intimidating thought of playing the “long game”
● [39:19] Strengthening your outbound efforts
● [44:46] Write more powerful hooks using fear rather than desire
● [48:38] Ryan’s advice to introverts
● [53:23] The first three steps to creating content on LinkedIn today
Key quotes:
● “Plagiarism is copy-and-paste. Inspiration is taking ideas from a piece of content and rewriting it in your own words.”
● “You can gain followers simply by commenting really well. A comment can serve as a post.”
● “90% of your content should be give. 10% should be ask.”
● “Your outbound is strengthened when your personal brand has influence.”
Andrew Lewis: It's a Very Interesting Time to Be a Recruiter!
Vanessa Raath: Leveraging AI to Become a Better Recruiter
Joel Lalgee: How to Go Beyond Cold Outreach and Build Your Brand
Chris Allaire: It's The Tough Times That Define You as a Recruiter
Scott Whiteford: Identifying and Developing Talent the Steph Curry Way!
Julie Coucoules: Ten Great Movies Recruiters Need to See!
Adam Conrad: How Great Recruiters Deliver the Best Candidate Experience
Khang Nguyen: The Difference Between Communicating and Connecting in Recruiting.
Marcus Edwardes: The Biggest Missed Opportunity in Recruiting & How to Resolve!
Brian Fink: Why Psychological Safety at Work is So Important
Marcus Edwardes: Why Tenure is Overrated as a Measure of Loyalty
Hannah Jane: Structured Intake and Interview Strategies for The Win!
Jared Watts: How Sports Psychology Can Transform Your Success as a Recruiter
Robin Choy: Sourcing Strategy and ChatGPT Use Cases for Recruiters.
Marcus Edwardes: Why You Might Consider a Move Back to Agency Recruitment
Vanessa Raath: Sourcing Secrets, Better Boolean and Chat GPT Has Arrived!
Maddie Loomis: What Does It Take To Start an Agency Today?
Mark White: Getting the Most Out of LinkedIn in 2023
Billy Davis: Automation and AI to Drive Revenue and Efficiency in Recruiting
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