In this episode, Marcus Edwardes speaks with Ryan Musselman, who began his career as a recruiter for a regional credit union. For the past 16 years, he has been building content businesses across the digital realm as a senior executive.
As the Founder of Parade Studio, he creates full-service content programs for executives, recruiters, and sellers who don’t have the time to post on LinkedIn, but who do want to build a very strong personal brand with tons of original content.
Listen in as Ryan shares why working on your personal brand as a recruiter is the best way to break out of the perpetual demands of “outbound mode” and how to prep candidates for the interview in advance through a well-thought-out content strategy on LinkedIn.
Ryan stresses the importance of tailoring content around your specific customer, the secret to “stealing like an artist”, and how to use powerful tools like ChatGPT the right way to give you an edge in the market.
To Ryan, anyone can create a strong personal brand by offering snackable content on a consistent basis and engaging regularly with followers. He explains how to establish industry authority and candidate trust by creating educational content for the specific category of job seeker the recruiter is targeting.
Ryan addresses the common hurdle most recruiters face at the beginning of their brand-building journey: the intimidating thought of having to play the “long game”. He also discusses how introverts can get over the fear of putting themselves out there, and offers practical steps to putting together a powerful content strategy today.
What You’ll Learn in This Episode:
● [01:55] Why recruiters should care about building a personal brand
● [05:56] Tailoring content around your ideal customer
● [09:43] Using ChatGPT effectively for content creation
● [10:53] Ryan’s content ideation process
● [13:25] The three components of a strong personal brand
● [17:18] Nailing your job seeker persona
● [21:06] The biggest content mistakes recruiters make on LinkedIn
● [27:45] Staying top-of-mind
● [30:23] Getting over the intimidating thought of playing the “long game”
● [39:19] Strengthening your outbound efforts
● [44:46] Write more powerful hooks using fear rather than desire
● [48:38] Ryan’s advice to introverts
● [53:23] The first three steps to creating content on LinkedIn today
Key quotes:
● “Plagiarism is copy-and-paste. Inspiration is taking ideas from a piece of content and rewriting it in your own words.”
● “You can gain followers simply by commenting really well. A comment can serve as a post.”
● “90% of your content should be give. 10% should be ask.”
● “Your outbound is strengthened when your personal brand has influence.”
Marcus Edwardes: How To Become a Trusted Advisor & Build an Army of Advocates in Your Niche
Tricia Bailey: Agency to Inhouse & Building Successful Recruiting Teams
Tara Kochis: Leading a Successful (Remote First) Recruiting Org. of 96 People
Marcus Edwardes: The #1 Way to Help Your Client Succeed.
Special Episode: The Music and the Musings of Head of Talent, Eryn McHugh
Ashley Pereira: Don't Delay - Start Your Content Journey to Success Today!
Michael Boitnott: Start Building Your Online Brand Today!
Brent Orsuga: The Niche Recruiter's Blueprint to Dominate Your Market
Louise Archer: Why Moving from Contingency to Retained is Such a Game-changer.
Steven Rothberg: On Branding, Compensation Talk and Job Advertising
Andrew Lewis: Get Creative, Build a Community and Focus on Relationships
Marcus Edwardes: On The Winning Mindset for Recruiters
Simon Mullins: Lessons From Leadership Recruiting plus the "Recruiter's Bizarre Life Triangle".
Nate Guggia: Helping Recruiters 3X Response Rates and Creating Content That Matters
Adrienne Dinkelacker: Streamlining Interviews and Storytelling for Success
Ginnette Harvey: On Metrics, Handling Rejection, and Personal Branding
Scott MacGregor: Bringing Something New to the Recruiting Marketplace
David "Daredevil" AuClair: The Keys to Recruiting Success in 2022
Ashley Pereira: How Building a Strong Personal Brand is the Future of Recruiting
Marcus Edwardes: How I Generated 250K+ views and 2.5K+ Likes From 1 LinkedIn Post!
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