Before Sears filed for bankruptcy, it was run by a reclusive billionaire who'd call into meetings from his mansion on a Florida island. It was one of the unusual ways Eddie Lampert ran the department store chain. He also stopped investing in the stores. The CEO had outwitted kidnappers, and many thought he was defying skeptics on Wall Street, too. This is the story of how Sears stayed alive so long, and how it all fell apart.
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11: The Amway Dream
10: The Macy's Home Department
9: The Mattress Firm Conspiracy Theory
8: The Jell-O Curse
7: The Bodies at the Brooks Brothers
6: Basically Starbucks
5: The Coca-Cola President
4: Trader Joe's No-Buck Chuck
3: The Last Blockbuster
2: Donald and Ivana's Affair (with Pizza Hut)
1: TGI Fridays: The Tinder of the 1960s
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