Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products.
In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and then a longer chat with Spencer, who is senior director of sports marketing for running at adidas and we talked about how product is informed by athletes, the need for innovation, the end consumer and much more.
Hosted on Acast. See acast.com/privacy for more information.
Perri Shakes-Drayton: from 400m hurdles to the London Marathon
Running with a terminal illness
Bonus Episode - Peres Jepchirchir
Emile Cairess: meet the rising star of British distance running
Richard Askwith: why age is no barrier to your best running
What's it like to run the Barkley Marathons?
The power of the run/walk
Alex Dowsett: running and haemophilia
Steve Magness: Why We Get Mental Strength All Wrong
Running and stress: how to find the right balance
Jenni Falconer
Is running backwards the injury-prevention hack you need?
Emily Maye and the art of capturing running
The Spine race recap with Damian Hall and Hannah Rickman
Elsey Davis on her Bob Graham Winter Record
How to plan a running adventure with Gavin Boyter
Helen Thorn: "If I can run a marathon, so can you"
The Christmas 2022 episode
Lauren Fleshman: my life running in a man's world
What I learnt running my first 50 mile ultra race
Create your
podcast in
minutes
It is Free
Running with Jake - The PLODcast
Some Work, All Play
The Strength Running Podcast
Nobody Asked Us with Des & Kara
The Running Explained Podcast