Chris joined Jake live in the Austin studio to record an episode of the Pusching Limits Podcast to discuss B2B marketing strategies. They cover his background, his relocation to Austin, and explore his take on go-to-market strategies, content creation, and how sales and marketing departments are changing.
Chris underlines the necessity for businesses to adjust their strategies due to B2B buyers increasingly relying on peer recommendations instead of traditional marketing tactics. The episode focuses on the importance of understanding customer experiences and using organic content to attract and inform prospects. Chris suggests using analytics, ensuring market fit, and being financially sensible, promoting a data-informed, user-friendly, and customer-focused approach to expand businesses and redesign sales roles.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11
RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
RV 47 - Revenue R&D Exit Criteria, A Monumental Signal of AI impact, and More! | Revenue Vitals Live #10
RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar
RV 45 - YouTube Branding, Trade Show Networking, and More! | Revenue Vitals Live #9
RV E44 - What Makes an Entrepreneur | Bopcast with Ryan Sullivan
RV 43 - Creativity and Consistency in LinkedIn Messaging, (un)Gating Content, and More! | Revenue Vitals Live #8
RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA
RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7
RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
RV 39 - Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #6
RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
RV E37 - New Experiment Data - Self Reported Attribution and Form Conversion Rates | Revenue Vitals Live #5
RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods
RV E35 - Splitting the Funnel | Revenue Vitals Live #4
RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
RV E33 - Demand 101 | Revenue Vitals Live #3
RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2
RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips