Chris joined Jake live in the Austin studio to record an episode of the Pusching Limits Podcast to discuss B2B marketing strategies. They cover his background, his relocation to Austin, and explore his take on go-to-market strategies, content creation, and how sales and marketing departments are changing.
Chris underlines the necessity for businesses to adjust their strategies due to B2B buyers increasingly relying on peer recommendations instead of traditional marketing tactics. The episode focuses on the importance of understanding customer experiences and using organic content to attract and inform prospects. Chris suggests using analytics, ensuring market fit, and being financially sensible, promoting a data-informed, user-friendly, and customer-focused approach to expand businesses and redesign sales roles.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV145 - Optimizing CRM Data Architecture | Chris Walker Weekly episode 4
RV144 - CEO Thought Leadership and Personal Branding
RV143 - Pipeline Architecture vs. Multi-Touch Attribution
RV142 - Silo’d Departments vs An Integrated GTM Team
RV141 - MUST LISTEN: The Foundational Principles of an Integrated Go-to-Market (GTM) Team | Chris Walker Weekly episode 3
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
RV139 - Demand Creation, Connected TV, and more | Chris Walker Weekly episode 2
RV138 - Expert Session: Leveraging Social and Community to Create Demand
RV137 - Account-Based Marketing: Strategies and Challenges in B2B Revenue
RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1
RV135 - Insight into an Entrepreneur | Acronym Podcast
RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
RV 133 - The Future of Analytics in Go-to-Market Strategy
Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
Revisiting 2023's Best: RV109 MUST LISTEN! Manufacturing Revenue is a Science... | SassyTalk Podcast
Revisiting 2023's Best: RV70 - MUST LISTEN! Building a New Kind of Business | Sam Jacobs
RV 132 - 2023 Reflection & Looking Ahead to 2024
RV131 - Leveraging Data for Revenue Growth | Sprints and Sneakers
RV 130 - Beyond Basic Tracking in Paid Search ROI
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips