Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?
Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.
The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link Building Strategy, can be downloaded here:
https://nealschaffer.com/guest-blogging-guide/
Key Highlights
[03:07] My First Guest Blogger
[05:54] The Power of Guest Blogging
[06:33] Why Relevance is Important
[07:30] Guest Blogging Survey Statistics
[08:27] My Newest Ebook: The Definitive Guide to Guest Blogging
[09:20] Relationship Building With Those that Have Influence
[10:35] Example of an Influence
[12:51] Influence of Blogs or Blogging
[14:36] How Guest Blogging Can Nurture Positive Relationship
[15:37] Best Practice for Linking Out
Notable Quotes
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