What is the value of a loyal audience?
- Brand storytelling helps differentiate a brand and build an engaged and loyal audience.
- Building trust through brand storytelling can have a significant impact on a brand's bottom line.
- Transitive trust is a powerful tool in brand storytelling, where trust in characters on screen translates to trust in the brand.
- Resonating with the audience, choosing appropriate locations, ensuring authenticity, and paying attention to supporting details are crucial in building trust through brand storytelling.
//
These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
//
Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Product Design and Brand Development | Josh Buesseler | Delicious, LLC
Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)
Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures
Building a Creative Manifesto | Marc Gutman | Wildstory
How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors
How to Run a Startup Marketing Plan | Jax Mustafa | Erem
How Emerging Technologies Impact Marketers | Bethany Evans | The North Face
Why Consumer Research is so Important | Megan Averell | The Insight Inn
Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment
How to Find Your Brand Voice on Social | Kami York-Feirn | Ruffwear
How to Work with An Agency | John Entwistle | Origin
Managing Clients as a Freelancer | Maari Casey | Uncompany
Freelancing Q&A | Cole Heilborn & Emily Holland | Port Side Productions
Dealing with Money as a Freelancer | Justine Mulliez | Just a Wild Thought
Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11
Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing
Jonathan Wegner | Perceived Value of a Brand | SOG Knives
Mike Arzt | Camera Guy or Business Guy? | The Public Works
Liz Esche | Marketing Through a Re-Brand | Gnarly Nutrition
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth