What is the value of a loyal audience?
- Brand storytelling helps differentiate a brand and build an engaged and loyal audience.
- Building trust through brand storytelling can have a significant impact on a brand's bottom line.
- Transitive trust is a powerful tool in brand storytelling, where trust in characters on screen translates to trust in the brand.
- Resonating with the audience, choosing appropriate locations, ensuring authenticity, and paying attention to supporting details are crucial in building trust through brand storytelling.
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These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
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Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
Cory Van Auken | Digital Marketing and PR | Darby Communications
Peter and Spencer | The Low Impact Camper | Super Pacific
Sean and Shandi | An Award Winning Story | Forever is Now
Chatham Baker | Integrated Licensing | SPG Company
Christian Lepley | An Awakening | GU Energy Labs
Rich Hohne | True to the Trail | Oboz Footwear
Eli Kerr | The Whole Self | Gnarly Nutrition
Kyle McCann | Jumping Ship | Canyon Bicycles USA
Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO
Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival
Amanda Goad | Building a Brand Voice | BoldBrew
Chris Killen | Strategy is the new King | Bell Helmets
Jensen and Nikolai | Founders Dream| Ombraz Sunglasses
Rick Wittenbraker | Community over Self | Howler Brothers
Jen Gurecki | Snow for All | Coalition Snow
Linda Balfour | E-commerce Pivot | Superfeet
Maddie Petry | Down the Mountain | Mammut
Patrick Tullos | Mental Health in the Outdoors | Adidas
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