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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Links:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Show Notes:
Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads.
(6:02) How often should you optimize for quality score?
(13:56) How to make ads more relevant to keywords in Google Ads
(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)
(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?
(36:05) How to make your landing page better to get higher quality scores in Google Ads
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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236: Huge Google Ads Q&A With Some Awesome Questions!
235: The Perfect Landing Page Checklist
234: Improve Your Performance And Efficiency With Google Ads Editor
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
232: Giant Google Ads Q&A Part 2
231: Giant Google Ads Q&A Part 1
230: How To Use Search Terms Like A Pro
229: The Search Terms Report Is Changing
228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
227: Solutions For Low Search Volume & No Search Volume
226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
225: Competitive Metrics Columns
224: How To Grow The Lazy Man Build After Launching
223: The Lazy Man Build
222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
221: What Google Ads Management Looks Like On Long-Term Successful Accounts
220: Easy Google Ads Keywords Strategy That Leads To Success
219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4
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