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Links:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Show Notes:
Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads.
(6:02) How often should you optimize for quality score?
(13:56) How to make ads more relevant to keywords in Google Ads
(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)
(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?
(36:05) How to make your landing page better to get higher quality scores in Google Ads
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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255: Google Ads Q&A With Some Great Questions!
254: Comparing Google Shopping Ads To Google Search Ads
253: 3 Rules To Make Manual Bidding Easier
252: Is ROAS The Gold Standard of Google Ads?
251: Questions And Answers About Google Ads
250: The Best, Worst, and Secret Columns in Google Ads
249: The 8 Types Of Keywords In Google Ads
248: 5 Assumptions About Ad Rank That Are No Longer Correct
247: Google Ads Strategies For Beginners
246: Advanced Ways to Get More Traffic with Google Ads
245: The Correct Perspective For Google Ads Success
244: The Last Q&A Of The Year!
243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
242: The Lazy Man Build Strategy For Display Campaigns
241: How To Grow Brand Awareness With The Google Ads Display Network
240: Amazing Google Ads Q&A Episode!
239: How We Think About & Test Automated Bidding Strategies
238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward
236: Huge Google Ads Q&A With Some Awesome Questions!
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