Webinar - Understanding Customer Relationship Management (CRM)
“Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk
“Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com
Key components of CRM systems:
1. Workflow Automation - rules that trigger actions based on specific inputs
2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.
3. Customer Service - integration of all customer contact from marketing to sales
4. Employee Tracking - cross-referencing and reporting of staff inputs and performance
5. Marketing Integration - linking with Mailchimp, social media, website lead generation
6. Analytics and Reporting - integrated and customisable, multi-function reporting
Listen to the full webinar to learn more.
This webinar by Neil Wilkins is part of Cambridge Marketing College's fortnightly webinar series for marketers. Visit http://marketingcollege.com/events for more webinars like this and http://neilwilkins.online for more content like this.
How to Become a Purpose-Led Marketer
Making Linkedin Work, with Naomi-Rose Everly
Rule of Thirds in Content Marketing
CPG Marketing Briefing, with Kathy Galloway
The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava
AI Executive Briefing, with Ben Bohman
Linkedin Marketing Update 2024
Predicting the Future with AI, with Jordan Miller
Overcoming Marketing Challenges, with Marcus Schaller
AI and Search, with Tom Amitay
H2H Marketing, with Bryan Kramer
Mastering the Art of Failing, with Alex Love
Keeping the Human in AI Marketing, with Menekse Stewart
Market Disruption
Podcast Best Practice
From the Brink of Suicide, with Ash Morton
Map of Marketing
The Power of Your Story, with Dan Grech
Legal Regulatory Compliance and Governance, for Marketers
Growth Gears in Marketing, with Doug Reifschneider
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
Commercial Grade Podcast