Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.
BONUS: Brand Aid
INTRODUCING: "Proof" and the Miracle Berry
47: Drinking Buddies: Jack Daniel and Nearest Green
46: Makin' Whoopee Cushion
45: Heard It Through the Grapevine
44: All That Jazzercise
43: A Tale of Two Spams
42: The Widow Clicquot
41: The Red (M&M) Scare
Trailer: We're back!
39: Scoot Over?
38: The Coed Scouts of America
37: Battle of the Brands: Leo Fender vs Les Paul
Trailer: Household Name becomes Brought To You By...
Introducing: Lost at the Smithsonian
36: A town called DISH
35: You've got Enron mail!
34: The Legend of the Atari Burial
33: Muzak listening, and Alexa eavesdropping
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It is Free
The emPOWERed Half Hour
Prognosis: Losing it
Mythology
Tiny Desk Concerts - Video
Matter of Opinion
Proof