Sakeus Bankson is the Snow and Mountain Bike Catagory Editor at Patagonia, with past roles at The Ski Journal and Freehub Mountain Bike Magazine.
In this episode, Sakeus and Cole discuss:
Why mountain biking is such a tough category
The difference between extraction and appreciation
How to tell stories as a brand
Thoughts on e-bikes
How to fight for the places we love to recreate in
And much, much more!
If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Dave Taylor | Be a Fan, Not a Cynic | Okaybro
Bonie and Jordan | Re-Launching an Iconic Brand | Ibex
Rob McSkimming | Origins of Crankworx | Whistler Blackcomb
Lloyd Vogel | Finding Success as a Cottage Brand | Garage Grown Gear
Chris Dickerson | Go-to-Market | Verde Brand Communications
Shaun Durkee | Slow and Steady | Alpen Fuel
Andy Bethune | Something to Everyone | Origin Outside
Maddie Duffy | Ambassador, Athlete or Influencer? | Mystery Ranch
Carie Behe | Inclusivity and Marketing | Cotopaxi
Chase White | Contract Creatives in 2021 | Chase White Photography
David Zimberoff | Leadership & Spending Brand Culture | SRAM
Mike Somerby | Building Customer Loyalty | Duckworth
Alex Sherbinow | Understanding Your Consumer | Old Town Canoe and Kayak
Drew Eakins | To Specialize or Not? | Hestra Gloves
Diana Ralston | Re-Branding a Non-Profit | Can'd Aid
John Salzinger | The Advertisers Responsibility | MPOWERD
Scott Holley | On Water Marketing | Eddyline Kayaks
Zach Vestal | Bikes, Storytelling, Growth in Challenge | Niner Bikes
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips