Sakeus Bankson is the Snow and Mountain Bike Catagory Editor at Patagonia, with past roles at The Ski Journal and Freehub Mountain Bike Magazine.
In this episode, Sakeus and Cole discuss:
Why mountain biking is such a tough category
The difference between extraction and appreciation
How to tell stories as a brand
Thoughts on e-bikes
How to fight for the places we love to recreate in
And much, much more!
If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
John Holdmeier | The Shakedown | UST Gear
Eric Porter | Ride On | Porter MTB
Todd Bischoff | Positively Disrupt | Gerber Gear
Gary Boulanger | Make the Jump | FOX Factory
Adam Vicarel | Art and Business | Vicarel Studios
Erica Rosen | One Watt at a Time | BioLite
Austin Whitman | Brand Power | Climate Neutral
Adam Saraceno | Kickstarter 101 | Peak Design
Patrick McCarthy | Turn by Turn | 686
Ian Mathias | Get Out Of My Feed | Strava
Ian McWilliams | Authenticity - It's Everywhere | Klean Kanteen
Becky Marcelliano | We All Have a Story | Salomon
Katie and Sara | Beyond the Name | Jetboil
Rachel Popp | Find a Mentor and Ask Questions | Big Fish Collective
Lisa Slagle | Loving the Process | Wheelie
Nate Nichols | Racism and the Ad Industry | Palette Group
Brennah Rosenthal | The Changing Production Landscape | Great Escape Media
Chad Perrin | Shot with a Purpose | Ride Concepts
Jill Nazeer | Brand Differentiation | Alta Cycling
Chris Dickey | The New Era of PR | Purple Orange and Visably
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips