Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.
Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)
Ep 123: Wesley Donehue - Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication
Ep 122: Michael Hauge - Story Secrets Of A Hollywood Script Doctor
Ep 121: Jon Buchan - How To Reach Important People With Humor
Ep 120: Todd Brown - The E5 Method for Marketing The Big Idea
Ep 119: Anna Selby - The "Dream 50 Secret" To Conquering Social
Ep 118: Roy Furr - The PAISA Framework For Writing Rock-Solid Financial Controls
Ep 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect
Ep 116 - Will Hoekenga: The 5 Deadly Email Sins
Ep 115: Tim Castleman - Take My Notes, Please
Ep 114: Scott Oldford - What A Short, Strange Trip It's Been
Ep 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media
Ep 112: Sean McCabe - Monetizing Your Passion, Risk-free
Ep 111: Terry Dean - The Selling Power Of List Indoctrination
Ep 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide
Ep 109: Robert Gibson – Giving Your Best
Ep 108: Jon Benson - Ethical Marketing
Ep 48: Ivan Misner - Billion Dollar Networking (Best Of)
Ep 107: Kim Schwalm - Consistently Beating Control Ads
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