Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.
Ep 65: Robert Gibson - Showing Up Ready To Rock
Ep 64: Barry Moore - Working Backwards
Ep 63: Alexi Panos - Letting Go and Getting Raw
Ep 62: Mike Schauer - Swiping Copy
Ep 61: Tina Dietz - Walking Your Talk
Ep 60: Jon Nastor - Asking The Best Questions
Ep 59: Elin Marie - The Dreamweaver Sales Copy Formula
Ep 58: Billy Beck III - Delivering Big
Ep 57: David Deutsch - Problem/Solution Copywriting
Ep 56: Melanie Saladino - How To Write For The 9 Buyer Types
Ep 55: Marie Forleo - Glam and Gall
Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter
Ep 53: Rhonda Britten – Conquering Fear
Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing
Ep 51: April Dykman – How To Use Better Proof In Your Copy with
Ep 50: Tyler Bramlett – Overcoming Disaster And Winning Big
Ep 49: How to Offer Discounts Without Devaluing Your Stuff
Ep 48: Ivan Misner - Billion Dollar Networking
Ep 47: How To Ask For $50,000 And Get It
Ep 46: Yuri Elkaim - Authentic Marketing
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