A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians.
You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.net
More about the podcast and the book Be Your Own Manager, on www.hellostage.com.
You can also support the podcast on www.patreon.com/bernhardkerres.
Thanks for listening!
18/19 Get Paid!
Special Edition: Podiumsdiskussion Karriere heute
17/19 Selling, selling, selling
16/19 Even Oral Agreements Can Be Contracts (RR)
15/19 Your Friends Make You Famous
14/19 Playlists will be the New Social Media
13/19 Stay Motivated
12/19 How to Start as a Conductor
11/19 Music & Management
10/19 Dealing with Setbacks
9/19 Women's Day!
8/19 Ghosting
7/19 Re-Selling is Easier than Cold Calling
6/19 Meet Flutist Daniela Mars
5/19 I Don't Understand Music
4/19 Concert Experiences and Competitions
3/19 Envisioning the Future, US Shutdown, the Second Woman since 1974
2/19 - Elevator Pitch and the BREXIT Fanfare
1/19 - Focus on Social in Social Media
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