HALO Talks: Elevating Wellness
Business
Monica Marder, a dynamic entrepreneur with a penchant for wellness innovation, embarked on a transformative journey in 2018 when she founded her first fitness studio. Struggling to find a workout regimen that was both low impact and incorporated functional strength training, but distinctly different from traditional Pilates, Monica envisioned an alternative that combined intensity with a result-driven atmosphere.
Her previous corporate job required extensive travel, allowing her to scout fitness trends across the country, enriching her understanding of what the market lacked, especially in her home base of New York. Recognizing a significant gap, Monica leveraged her insights to craft a unique fitness experience.
Driven by both a personal quest for the ideal workout and an entrepreneurial spirit, Monica Marder's studio became the embodiment of her commitment to innovation in the fitness industry, offering a sanctuary for those seeking a cutting-edge, impactful exercise journey.
Entrepreneurial Mindset: "You have to value what you have, know what you built, know your worth, and, you know, trust in the process and continue to attract what you see for your vision as an entrepreneur."
Key themes discussed
A few key takeaways:
1. Form 50 Fitness emphasizes low-impact, functional strength training using reformers to deliver high-impact results in an upbeat, supportive environment. The studio offers a unique fitness experience with a strong focus on coaching and education.
2. Despite facing challenges during COVID-19, Form 50 Fitness has demonstrated resilience by expanding to multiple locations. This expansion showcases their ability to navigate adversity and grow their brand.
3. Monica highlighted numerous success stories of clients achieving physical transformation and emotional healing through Form 50. The studio's offerings have positively impacted individuals coping with physical injuries, weight loss, and emotional distress, showcasing the holistic benefits of the fitness program beyond "just" physical results.
4. Form 50 Fitness invests significantly in its instructors, providing robust training programs and transitioning to a hybrid training model to enhance talent acquisition. The studio values its coaches and provides selective opportunities for full-time employment, highlighting the studio's commitment to coach development and career growth.
5. Form 50 maintains a premium brand image and avoids price discounting strategies. The studio offers promotions such as a two-for-one intro deal and a two-week unlimited trial but emphasizes the value of the premium experience, with Monica emphasizing the importance of maintaining pricing integrity and value.
Click here to download transcript.
Resources:
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #457: Centered Ai-The Future of Productivity with Steven Puri
Episode #456: Maximizing Studio Success-Strategic Tips for Boutique Owners with Maura Vella
Episode #455: Creating Personalized Social Media for Franchisees-Chuck Goetschel from Rallio
Episode #454: Finance 101: Inside The Deal Room Of An Investment Bank
Episode #453: Partnering for Impact-Move to Live More Collaborations for Healthier Lifestyles with Amy Bantham
Episode #452: Defying Expectations-ABC's Journey of Growth, Innovation, and Data-Driven Decision Making with Bill Davis
Episode #451: Harnessing Technology to Revolutionize Nutrition | Insights from Wade Norris of Snap Calorie
Episode #450: Entrepreneurship, Health, and Longevity: A Conversation with Chris Mirabile of NOVOS
Episode #449: From Employee To Owner-How Jacob Thomas Secured a Deal to Own Razor Sharp Fitness
Episode #448: Navigating the Online Fitness Landscape: Insights from Jane Curth, Professor Turned Industry Innovator
Episode #446: Charles Seltzer Shares the Story Behind Cross Court, The Next Evolution in Pickup Basketball
Episode #445: Solving Mental Illness Through Technology | Dr. Bechara Saab of Mobio Interactive
Episode #444: The Future of Technology in the Fitness Industry | Insights from Alex Peacock of Leisure Labs
Episode #443: From Military Tech to Mass Market | Udaiyan Jatar Educating the Industry on Exogenous Ketones with Tecton
Episode #447: Managing Corporate Fitness Programs | HealthFitness’ Growth in the HALO Sector with Sean McManamy
Episode #442: Beyond Pharmaceuticals-The NutraPharma Approach With Eziah Syed from Mend
Episode #441: Pickleball Passion-Randy Sussman's Success Combining Fashion and Function with PB1965
Episode #440: Untamed Heart - Natacha Nelson on Unlocking Your True Potential and Living Authentically
Episode #439: Breaking the Mold-Rechelle Balanzat's Innovative Approach to Scaling JULIETTE
Episode #438: Betting on Fitness-Exploring Wunup's Unique Gamification Approach with Blake Richards
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money