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Show Notes:
The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode.
(4:24) Sometimes broad keywords work amazing in Google Ads
(11:21) Options for an entirely broad account
(28:30) Options for adding phrase and exact and the pros and cons of each
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When to Use Exact Match Keywords (Episode #377)
9 Very Important Questions from Listeners (Episode #376)
What Does a Bad Search Term Look Like? (Episode #375)
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Answering Questions from Listeners! (Episode #372)
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Difference Between Automated & Manual Bidding (Episode #370)
All About Budgets in Google Ads (Episode #369)
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
How Many Keywords Should You Have? (Episode #367)
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Why Are You Getting Traffic But No Sales? (Episode #364)
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
The 4 Phases of Google Ads Success (Episode #362)
How to Manage Risk in Google Ads (Episode #361)
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
359: How To Measure Click Types in Google Ads
358: Answers to Your Google Ads Questions
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