Referrals save you plenty of time and energy winning over new business. So, what is the secret to getting more referrals? Marketing expert John Jantsch designed this 9-step systematic approach to harnessing the power of referrals to ensure repeat business and a steady flow of new customers.
Guest’s Background:
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine, and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO.
How to Turn Your Business into a Referral Engine
Step 1: Build trust – deliver a great customer experience
Step 2: Organise your customer’s behaviour – provide them with a guided journey
Step 3: Map customer experience points – look at the ways that people come into contact with your business
Step 4: Create content for referrals – maximise the opportunities
Step 5: Reverse engineer the referral process – start with the end in mind
Step 6: Create a champion referral program – educate your best customers
Step 7: Identify your ideal customer – make sure your referral sources know who they are
Step 8: Use 5 different types of programs – aim at doing them all for a “collective momentum”
Step 9: Create a strategic partner network – work with other businesses to increase your value to your clients
Support the show: https://www.systemhub.com/podcast
See omnystudio.com/listener for privacy information.
The 3-Step System To Unlock Your Business Scaling Potential with Dr. David Dugan
The 12 Week Year Management System with Brian Moran
The Premium Solution Sales Process for Getting the Premium Price with Kim Orlesky
The Ultimate Lead Referral System with Bill Doerr
The Virtual Summit Marketing System with Navid Moazzez
Scaling Your Sales System With Million Dollar Visual Models with Simon Bowen
7 Easy Steps to Legally Protect Your Business with Lisa Fraley
The 7 Levers Business Scaling System with Pete Williams
The How to Hire the Best System™: The Small Business Owner's Ultimate System for Attracting A-Players with Dr. Sabrina Starling
5-Step System to Increase Profit in Your Business in 4 Weeks with Dawn Fotopulos
The Ultimate Dashboard For High-End Producers with Glenn Mattson
The 1-Page Marketing Plan System with Allan Dib
The 5-Step Process For Becoming A Key Person Of Influence with Glen Carlson
The System For Influence & Persuasion with Shari Alexander
The Step-By-Step System To Grow Sales Through Social Content, Conversations & Influence with Jon Ferrara
The System To Discover Hidden Money with Steve Wilkinghoff
The Virtual Team Operating System with Charley Valher
The System To Replace Yourself So Your Business Can Grow with Ari Meisel
Operational Cashflow & Future Forecasting System with Blaine Bertsch
7-Step System For A World Class Experience - From Profitable Sale To Delivery with Adrian Fadini
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money