Variable Rate done RIGHT with SWAT MAPS: https://swatmaps.com/
ProducePay: https://producepay.com/
Today's episode features ProducePay founder Pablo Borquez Schwarzbeck. Born and raised in a 4th generation farming family from Mexico, Pablo brings over 20 years of experience in the fresh produce industry. After growing up on the family farm – Campos Borquez, a premier supplier of fresh asparagus and grapes to the United States and Canada – Pablo went on to work for The Giumarra Companies, managing grower relations in Argentina, Chile, Uruguay, and the United States. Pablo returned to the family farm as Chief Financial Officer, then went on to complete his MBA at Cornell University, where the idea of ProducePay was started, founded and launched.
Last year the company announced that longtime board member and advisor Patrick McCullough would take over as CEO, and Pablo moved at that time into the role of Executive Director of the board. But as you’ll hear in this interview he is just as energized as ever about their mission and their future.
We talk about the challenges of the produce trade and why there is so much waste and so many intermediaries involved, why he thinks there in a position to create a better model, what role financial technology has in their ability to pull it off, how interest rates and investor sentiment impact companies like ProducePay, and how his transition has been from founder to CEO to board director.
There’s a lot to this story but a good place to start is acknowledging that we all want quality produce to be at the store every time we show up, whether its in season locally or not. For that to happen, there’s a lot of people involved around the world, and a lot of waste along the way. ProducePay may have started as a way to better capitalize farmers, but now they have their focus on how they can help those farmers manage price risk.
And the guy who started it all is today’s guest, Pablo Borquez.
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FoA 356: Seven Business Ideas for Ag Entrepreneurs
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FoA 354: The Gap Between Information and Implementation with Robert Saik of AGvisorPRO
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FoA 352: Autonomous Electric Crop Dusters with Michael Norcia of Pyka
FoA 351: Agritourism and Adding Value on the Farm with Allan Robinette
FoA 350: How to Get the Word Out in Ag with Sarah Mock and Travis Martin
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FoA 348: Investing in the Future of Fertilizer with Sarah Nolet of Tenacious Ventures [Agtech - So What? Crossover]
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FoA 346: Comparing 13 Different Carbon Programs with Dr. Alejandro Plastina
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