This episode of Tech Sales Insights is the second part of our conversation with Nick Candito, Founding Investor at Flatfile and Co-Founder of Angel Collective Opportunity Fund (ACOF). He discusses how companies need a great product and customers to even begin a PLG motion. Nick also talks about determining product-market fit using product signals, as well as choosing the right customers that help you define the market together.
HIGHLIGHT QUOTES
You need a great product and actually have customers to be successful at PLG - Nick: "The reality is, to build a great company, you're going to need the best product, good marketing, and probably exceptional go-to-market, which means everything that goes into how you think about predictably finding, acquiring, and then making a customer successful."
Finding product-market fit early and picking the best customers - Nick: "You really want to optimize for how do you get in the door for those customers, and picking great customers means they're going to help you define the market together which is how do you grow the addressable opportunity."
Find out more about Nick in the link below:
Send in a voice message to us: https://anchor.fm/salescommunity/message
This episode of Tech Sales Insights is brought to you by:
Sales Community | https://www.salescommunity.com/
OpenSymmetry | https://www.opensymmetry.com/
E108 Part 3 - POWER TEAM: The 3 Main Relationship Types To Engage With David Nour
E108 Part 2 - YOU ARE MY ASSET: Relationships As Important Business Assets with David Nour
E108 Part 1 - IN A RELATIONSHIP: Your Network, Your Net Worth, And Your Business Relationships with David Nour
E107 Part 3 - NETWORK BRANDING: Building Your Personal Brand with Networking
E107 Part 2 - SUPERCLOUD: The Rise Of Supercloud And Changes In Data Usage With David Vellante
E107 Part 1 - IT’S GETTING CLOUDY: The Future of Business Through the Cloud with David Vellante, Part 1
E106 Part 3 - EXECUTIVE ADVICE: Bethany Mayer’s Advice On Industrial Logic And Career Growth in Tech Sales
E106 Part 2 - WOMEN’S RALLY: Exploring the Opportunity for Women in Sales with Bethany Mayer
E106 Part 1 - BOXED UP: Bethany Mayer's Board Insights On Box Stock Performance
E105 Part 3 - HOT SEAT: Mandy Cole On Questions About PLG, Challenges, and Product Market Fit
E105 Part 2 - DATA-DRIVEN ADVICE: Planning Ahead With A Data-Driven Approach with Mandy Cole
E105 Part 1 - TAKING THE LEAP: Growth Benchmarks And Planning For 2023 with Mandy Cole
E104 Part 3 - WHAT LIES AHEAD: More About Blockchain, Crypto, And NFTs, Now And Beyond
E104 Part 2 - NFTs FOR SALE! Utilizing, Marketing, And Selling NFTs With Bennett Collen
E104 Part 1 - META-PURSE: Blockchain, Cryptos, and NFTs with Bennett Collen
E103 Part 3 - RELATIONSHIPS, IN & OUT: Customer And Company Relationships With John Barrows
E103 Part 2 - TECH DILEMMA: The Impact Of Technology To The Sales Profession With John Barrows
E103 Part 1 - WHAT LIES AHEAD: The Future Of The Sales Profession With John Barrows
E102 Part 3 - GOLDEN SUCCESS: Stu Gold On Success In Sales Leadership
E102 Part 2 - GAME-CHANGING: Beneficial Importance of AI, ML, and Data with Stu Gold
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast